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social intesity – frequency and quantity of social actions by consumers

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social commerce – what do my friends buy?

examples include Amazon (reviews of reviews) and MyFaveThings Facebook app (users show what they have and what they want so their friends can simply “buy what he bought”). The concept is simply that...

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Study finds social media equally influential to conventional outlets

Source:  http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/ excerpt The “Tech Decision Maker” study found that decision makers consider their...

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The ROI of Social Media is ZERO

What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.” People’s conversations are not media; they can’t be purchased as such by advertisers. In...

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Doing Social Marketing in Pharma and other Heavily Regulated Industries

http://bit.ly/3XsK5j Excerpt: Conventional wisdom would probably say that social marketing is impossible in industries like financial services, pharmaceutical, and healthcare due to heavy regulations...

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Evolution of Media

paid media – TV, print, radio – you pay to get your message in front of people owned media – online content sites, destinations, social networks – you have an audience and you can target messages to...

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Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance. http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries     For...

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90-9-1 or 1-9-90 Rule of Social Media Participation

90-9-1 or 1-9-90 Rule of Social Media Participation

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining...

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drag2share: The Native Ad Rush Is On, And Social Media Is Leading The Charge

source: http://feedproxy.google.com/~r/businessinsider/~3/z4uVtydJAWc/the-native-ad-rush-is-on-and-social-media-is-leading-the-charge-2014-3 Depending on who you talk to, native advertising has many...

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